The collaboration marks a first-of-its-kind licensed Jason Universe attraction, combining the legendary Friday the 13th franchise with 13FEG’s signature immersive storytelling and theme park-quality haunted attractions. For the first time, guests won’t simply enter Jason’s world – they’ll have the opportunity to influence how the story unfolds.
“This partnership came together through a mutual connection and evolved into conversations about how we could bring Jason Universe to life in a way fans have never experienced before. We found an opportunity not only to bring the Jason Universe brand to guests across our attractions, but to create a first-of-its-kind licensed Jason Universe attraction that gives fans the opportunity to partake in an additional experience and choose their ending,” said Chris Stafford, CEO & Founding Partner of Thirteenth Floor Entertainment Group. “This is an exciting collaboration that combines one of horror’s most iconic franchises with the immersive storytelling our team is known for, and we can’t wait for fans to experience it.”
For more than four decades, Jason Voorhees has been one of the defining figures in horror. First introduced in the original Friday the 13th in 1980, Jason has evolved from a campfire legend into a global pop-culture icon, recognized by generations of horror fans for his hockey mask, machete and unmistakable presence. His enduring popularity has crossed generations, with longtime fans introducing Jason to a new generation through films, games, merchandise and countless Halloween traditions. Today, Jason continues to be one of the most recognizable and enduring characters in the horror genre.
“We’re constantly looking for fresh ways to bring Jason into the wild, whether that’s in games, online or in real life,” said Robbie Barsamian, Executive Vice President at Horror, Inc. “Thirteenth Floor Entertainment Group helped us bring an in-maze VIP experience to life, so partnering with them was an easy call. We can’t wait for fans to step inside and face Jason in real life.”
