CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and Marcus Theatres®, a division of The Marcus Corporation (NYSE: MCS) and the fourth largest exhibitor in the U.S., announced today they have opened the first-ever ScreenX auditorium in the State of Wisconsin. The new immersive, 270-degree panoramic ScreenX theatre is open at the Marcus Ridge Cinema in New Berlin, Wisconsin, in time for 20th Century Studios’ “The Creator,” opening on September 29th.
ScreenX is the world’s first multi-projection cinema that expands specially selected sequences of the film onto the left-and-right-side walls of the auditorium. The 270-degree, panoramic field of view draws audiences into the story and immerses them in a virtual reality-like setting with cinema quality resolution. ScreenX surpasses the traditional movie-going experience and can’t be replicated at home. This marks the second CJ 4DPLEX location for Marcus Theatres, with the first being the multi-sensory 4DX format at Marcus Gurnee Mills Cinema.
“At CJ 4DPLEX, we are dedicated to pushing the boundaries of cinema and providing moviegoers with unforgettable experiences not available at home,” stated Don Savant, CEO and President, CJ 4DPLEX America. “Our ongoing partnership with Marcus Theatres aligns perfectly with this vision, and the opening of the Marcus Ridge Cinema ScreenX auditorium further solidifies our commitment to delivering cutting-edge entertainment.”
“CJ 4DPLEX has been an exceptional partner for us, and we are delighted to expand our collaboration with the introduction of ScreenX at our Marcus Ridge Cinema location,” stated Gregory S. Marcus, Chairman, President, and CEO of The Marcus Corporation. “This addition allows us to bring the magic of ScreenX technology to our Marcus Theatres guests, enhancing their movie-watching experience with 270-degree, panoramic views.”
Added JongRyul Kim, CEO, CJ 4DPLEX, “We’re honored to continue our partnership with Marcus Theatres and bring the immersive cinematic experience of ScreenX to even more audiences. The addition of the Marcus Ridge Cinema ScreenX auditorium marks a significant milestone in our collaboration, and we couldn’t be more excited about it.”
Marcus Ridge Cinema’s ScreenX auditorium will feature 108 recliners and four designated wheelchair spaces along with a 45′ wide screen. Marcus Ridge Cinema is located at 5200 S Moorland Rd, New Berlin, WI 53151.