Later this month, limited-time pop-up shops at Saks Fifth Avenue stores in New York and Beverly Hills will open, featuring exclusive SNL-inspired merchandise. The Saks Fifth Avenue New York flagship will also display a special window installation commemorating the partnership.
“We are excited to partner with Saturday Night Live, bringing together two iconic brands that have shaped culture and delighted our respective audiences for decades,” said Emily Essner, President & Chief Commercial Officer, Saks Global. “Through this collaboration, we will create experiences that resonate with our customers and honor the dynamic spirit of New York City, while spotlighting Saks Fifth Avenue’s unparalleled world of luxury and style alongside SNL’s cutting edge comedy and cultural commentary.”
Saks Fifth Avenue and SNL have a long-standing relationship, as the legendary landmarks of the Saks Fifth Avenue New York flagship and 30 Rockefeller Plaza face each other in Midtown Manhattan. In honor of the show’s 50th anniversary, SNL introduced a new title sequence this season featuring cast members at notable locations around New York City, including “Weekend Update” co-anchor, Colin Jost, in a window at the Saks Fifth Avenue New York flagship. In addition, SNL cast members Bowen Yang and Chloe Fineman are both active members of Saks’ preeminent luxury brand ambassador program, the Saks Social Club, which unites tastemakers who embody Saks’ spirit of sophistication and creativity.
“Partnering with Saks Fifth Avenue for Saturday Night Live’s 50th anniversary is an incredible way to honor the cultural impact of the show over the past five decades,” said Tom Broecker, Producer/Costume Designer, Saturday Night Live. “Fashion is paramount for us to bring our characters to life and resonate so strongly with our viewers. We’re so thrilled to collaborate with Saks to highlight the intersection of costume design and storytelling, and to further celebrate the show’s legacy.”
In honor of SNL’s 50th anniversary, the dedicated landing page on Saks.com will take customers on a nostalgic journey through unforgettable SNL moments from the last 50 years. The page spotlights ten memorable sketches, two from each decade, with a summary of the scenes and embedded video clips immersing Saks shoppers in laughter and joy while on the Saks website. Some of these famed moments include content of the “Spartan Cheerleaders,” “Debbie Downer” and “What Up With That” sketches, seamlessly blending SNL’s timeless comedy into the Saks customer experience.
In addition to highlighting these moments that have shaped pop culture, Saks Fifth Avenue has debuted limited-edition, SNL-inspired merchandise from Favorite Daughter and Le Labo Fragrances. Available only at Saks, these items can be found on the dedicated SNL landing page on Saks.com. Favorite Daughter’s SNL-themed collection consists of sweatshirts, t-shirts, tote bags, hats, jeans and a jean jacket, with select styles featuring archival imagery from the last five decades of the show. Le Labo Fragrances created a specialized version of its Classic Candle in their signature SANTAL 26 scent, with an SNL-themed label reading, “Live from New York, it’s SANTAL 26!”
Saks’ exclusive SNL-inspired merchandise from Favorite Daughter and Le Labo Fragrances will debut in limited-time pop-up shops at Saks Fifth Avenue stores in New York and Beverly Hills. From January 10 through February 10, customers can visit the Saks Fifth Avenue New York flagship to discover the pop-up shop located on the fifth floor surrounded by SNL’s 50th anniversary signage. From January 23 through February 24, Saks’ exclusive SNL merchandise will also be featured in a pop-up shop on the main floor at Saks Fifth Avenue’s women’s store on Wilshire Boulevard in Beverly Hills.
