Regal and Audible’s mutual efforts are to engage and convert audiobook enthusiasts to see literary-based films in theaters and encourage early listening to the audiobook before the film’s release, driving Audible memberships and ticket sales. This collaboration opens the door to multiple engagement opportunities with Amazon MGM and other studios.
The program started on Friday, December 8, tied to the film’s ticket presale launch, offering a free first chapter listen to the audiobook of The Boys in The Boat, published by Penguin Random House. Along with the links to purchase tickets, there was a special The Boys in The Boat “Page to Screen” featurette included.
Following the launch, Regal and Audible offered Regal Crown Club members a two-month extended free trial of Audible Premium Plus, which includes two credits and access to the Audible Plus Catalog.
“Audible is excited to support audiobook-to-screen titles with Regal and Amazon MGM Studios and extend incredible storytelling experiences to new listeners,” said Derek Murphy, Head of Audible Business Development.
“Regal is excited to work with Audible to launch the first of its kind collaboration,” said Kelly Hawkins, Head of Loyalty. “Regal Crown Club members can create an amazing experience by listening to the audiobook for the upcoming movies, joining in conversations and meet-ups at Regal with other club members to then see the book on the big screen.”
“Echoing Regal’s sentiment that it’s the perfect collaboration between powerhouses like Audible, Regal and Amazon MGM Studios to bring impactful and magical stories, to new and engaged audiences, like George Clooney’s The Boys in The Boat,” said Kevin Wilson, Amazon MGM Head of Distribution. “We are thrilled to embark on this first-time endeavor and look forward to featuring our rich and diverse book-to-screen titles.”