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Philips Projection Announces Major U.S. Market Entry

Screeneo Innovation SA, the official worldwide Philips licensee for projectors, is excited to announce its strategic entry into the U.S. market with a comprehensive portfolio of innovative projection solutions.
byINDIEWRAP
May 22, 2025
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Building on significant success in EMEA and APAC-where Philips Projection has achieved up to 50% market share in their price segment in several countries-the company is now bringing its lineup to American consumers, including the new flagship gaming and home cinema models.

The U.S. launch features six advanced projector models spanning multiple categories to address the diverse needs of consumers and professionals. The portfolio includes:

  • NeoPix: Lifestyle home cinema projectors with integrated smart TV features.
  • GamePix: Gaming-optimized projectors for immersive play.
  • ProPix: Professional-grade solutions tailored for business environments.
  • Screeneo : Premium home cinema projectors

These products are designed to deliver immersive home cinema experiences, high-performance gaming, versatile lifestyle entertainment, and reliable business presentations-all with Philips’ hallmark quality and innovation.

Leading the gaming category, the flagship GamePix 900 showcases Philips Projection’s commitment to next-generation entertainment. This premium gaming projector delivers true 4K resolution, HDR10 support, and an impressive 240Hz refresh rate; features designed to elevate the gaming experience. With an ultra-responsive 6ms low latency, three specialized gaming modes (Action, Adventure, Sports), and 1000 ANSI lumens, the GamePix 900 sets a new standard for gaming projection.

“Our mission at Screeneo Innovation is to democratize premium projection technology and transform how people experience entertainment and professional presentations”, said Alexandre Colot, CEO of Screeneo Innovation. “This U.S. expansion marks a significant milestone in making innovative, user-friendly projection solutions accessible to a broader audience.”

All Philips projectors come with a comprehensive 2-year warranty and dedicated customer support, reflecting the brand’s commitment to long-term satisfaction and reliability. U.S. customers will be able to purchase the new lineup through Amazon and the dedicated website https://shop.projection.philips/. Discussions with nationwide distributors are ongoing to further enhance accessibility.

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