“Our goal is to create the ultimate holiday destination for all of our customers, providing them with extraordinary luxury experiences and curated gifts in our stores and across our digital channels,” said Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights. “Bringing two iconic magic makers together for this collaboration has been an honor and one that will resonate with customers of all ages this holiday season and beyond.”
In celebration of 100 years of Disney magic and the upcoming release of Wish, set in a magical kingdom where wishes are granted, Disney has created a once-in-a-lifetime Fantasy Gift experience to make customers’ dreams come true. The gift recipient will be brought to life in an animated short video created by the Walt Disney Animation Studios and invited to voice their character during a recording session. They will enjoy a private tour of the animation studios in Burbank and continue their magical journey with a coveted invitation to a Disney film premiere in Hollywood. The Fantasy Gifts program was originally created in 1959 by Stanley Marcus to inspire customers and remind us all that there’s a little fantasy in every gift. Neiman Marcus and Disney have a rich history of giving back. In honor of this gift and as part of Disney’s “Wish Together” campaign, a charitable donation has been made to Make-A-Wish®. “Wish Together” celebrates Disney’s decades long relationship with Make-A-Wish®, helping grant life changing wishes.
“We are delighted to collaborate with Neiman Marcus to help create holiday magic and enchant fans with Wish-inspired activations,” said Lylle Breier, EVP Marketing Partnerships and Special Events, The Walt Disney Company. “A Wish-inspired Fantasy Gift feels like an ideal way to celebrate the season.”
In celebration of the Fantasy Gift and the release of Disney’s Wish, the luxury retailer has partnered with fine jeweler Walters Faith to offer customers an exclusive movie-inspired collection. Featured pieces include a whimsical pendant, cocktail ring and earrings made with sapphires, diamonds and 18-karat rose gold.
This holiday season, customers can “have their wish come true” at the Neiman Marcus Beverly Hills store where an exclusive, Wish-themed holiday tree sculpture has been unveiled. The installation depicts Star playfully building the tree with a ball of yarn like the character does in the movie. The tree comes to life with 100 hand-blown glass orbs and strings of twinkle lights. The spectacle is complete with the star illuminated on top of the tree. To spark joy in the littlest Neiman Marcus customers, Santa is available for photo moments in front of the tree during select times.
To further bring this collaboration to life, additional Neiman Marcus stores unveiled Wish-themed windows, and all store restaurants are offering specialty Wish-inspired drinks and dessert during the holiday season. The Big Wish cocktail features vodka, orange liqueur, white cranberry juice, bubbles and stars, and the Little Wish mocktail features pea flower-infused tea, pineapple, honey and stars. Customers can also enjoy a sparkly Wish Tart pastry filled with pomegranate, lime, and cream.
“Neiman Marcus is the ultimate holiday destination, surprising and inspiring our customers with the ultimate luxury fashion and gifting assortment, and countless magical experiences,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “Our collaboration with Disney seamlessly weaves magic and luxury together to transform the ordinary into the extraordinary for our customers.”
Neiman Marcus is a relationship business and invites all customers to experience the holiday magic. Customers can discover exclusive access, world-class service, and one-of-a-kind experiences across all facets of its integrated retail model.
The retailer’s Power of One People Strategy continues with a new holiday tradition – the Magic Maker Series. This associate engagement campaign offers a behind-the-scenes glimpse into NMG’s holiday planning, highlighting hundreds of associates and roles that contribute to the ongoing legacy of creating holiday magic, and Revolutionizing Luxury Experiences for its customers across NMG.