Universal Pictures and PixMob today announced a series of exclusive concert screening events for DreamWorks Animation’s Trolls Band Together, the new chapter in the blockbuster musical franchise.

Beginning November 17, at 100 concert screening events across the U.S. and Canada, audiences at Trolls Band Together: The Concert Experience will be given PixMob’s state-of-the-art LED light-up wrist bands, which will illuminate, pulse and change color synchronized to select musical performances in the film. Together, PixMob’s wristbands will create a one-of-a-kind dazzling, joyful light-show concert experience like no other for Trolls fans everywhere. Trolls Band Together: The Concert Experience will be available in all major markets and theater chains.

Tickets are on sale now at https://www.trollstickets.com/

The Universal-PixMob partnership was a perfect way to celebrate the ethos of DreamWorks Animation’s Trolls franchise and of Trolls Band Together in particular. “DreamWorks Animation’s Trolls are all about joy, inclusion, fun and, of course, music,” says Universal Pictures’ Senior Vice President of Digital Marketing Justin Pertschuk. “We could think of no better way to celebrate those ideas than by giving Trolls fans the ultimate inclusive, musical concert experience. PixMob’s innovative tech allowed us to create and bring that experience to fans across the U.S. and Canada. We are thrilled to partner with them for Trolls Band Together, and we can’t wait for audiences to experience this one-of-a-kind concert event.”

For PixMob, Trolls Band Together: The Concert Experience proved to be the ideal platform for its extraordinary technology. “We are thrilled to be a part of this innovative collaboration with Universal Pictures,” says PixMob Partner Jean-Olivier Dalphond. “Our cutting-edge technology, powered by AI, enables us to seamlessly synchronize and control 100 light shows simultaneously, without the need for operators. By intelligently listening to the movie’s soundtrack, our AI identifies key moments, allowing us to activate our pre-programmed light show sequences at precise points during the film. The rehearsal process has been nothing short of fantastic, and we can’t wait to bring this unparalleled cinematic experience to Trolls Band Together‘s opening weekend.”

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