Walt Disney Studios and Pixelworks Enter into a First of its Kind Multi-Year Agreement

In a new agreement, Walt Disney Studios and Pixelworks will bring a collection of TrueCut MotionTM graded titles to select home entertainment devices. These titles maintain a new level of true filmmaker creative intent by eliminating motion playback anomalies, while maintaining the desired brightness levels; all while preserving the authentic cinematic motion look and feel of the source.

“At Disney, we are always looking for ways to elevate the viewer experience,” said Rachel Hutter, Head of Operations, Disney Studios. “TrueCut Motion technology brings a new level of creative reach to our filmmakers like never before.”

The revolutionary and award winning TrueCut Motion technology provides filmmakers with shot-by-shot motion grading tools, enabling new looks for storytelling, as well as correcting various motion anomalies that have plagued the latest high contrast, very bright consumer device displays. TrueCut Motion technology then ensures that these creative choices are precisely mastered into the source material, delivering content with unparalleled quality to device displays.

“Disney once again is extending the boundaries of the home cinematic experience, empowering its filmmakers to delight their audiences, and we are proud to be a part of it,” said Richard Miller, GM of TrueCut Motion at Pixelworks.

Pixelworks and TrueCut Motion are registered trademarks of Pixelworks, Inc.

Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
Read More

GalaxyCon Acquires Licensing Rights to The Rocky Horror Show

GalaxyCon, the largest independently owned consumer and fan engagement company, has announced that it has acquired the licensing rights to the cult hit franchises The Rocky Horror Show, The Crow, and American Psycho. GalaxyCon will use these newly acquired licensing rights for new products and experiences at its conventions including GalaxyCon, Nightmare Weekend, and Animate!, along with products for its e-commerce store.
Read More

Unleashing Thailand’s Soft Power Potential

Immediately after Lalisa "Lisa" Manoban, a member of the Korean-pop girl group Blackpink, in an interview casually mentioned her favorite meatball vendors at her hometown train station in Thailand's Buriram province, sales of the local delicacies spiked by a staggering 1,000 percent. Lisa's first solo music video album, in which she donned a dazzling traditional Thai outfit, garnered an astonishing 10 million views on YouTube within just two hours. Now that's soft power!