Azerbaijan will be the 43rd country for ScreenX, a cutting-edge cinematic technology that expands specially selected sequences of the film onto the left-and-right-side walls of the auditorium. As the world’s first multi-projection cinema, ScreenX immerses audiences in a virtual reality-like setting with cinema quality resolution. 28 Mall, located in the heart of Baku.
In 2021, CJ 4DPLEX and Cinema Plus opened the first 4DX auditorium in Azerbaijan, located at Cinema Plus’s Daniz Mall in Baku. 4DX is CJ 4DPLEX’s multi-sensory format that pushes the envelope with over 21 sensory effects, including motion, water, lightning, scents, among others.
Jongryul Kim, CEO of CJ 4DPLEX, stated, “We are delighted to expand our partnership with Cinema Plus by introducing the inaugural ScreenX theater in the beautiful country of Azerbaijan. The 270-degree panoramic viewing technology will redefine the way Cinema Plus’s patrons enjoy movies, offering a level of immersion that’s simply unmatched and can’t be replicated at home.”
The signing ceremony was attended by Zaur Darabzadeh, Chairman of Board, Cinema Plus, Murat Camci CEO, Cinema Plus and JongRyul Kim CEO, CJ 4DPLEX.
“Bringing the future of cinema to our screens has always been our mission, and our partnership with CJ 4DPLEX enables us to do just that,” said Murat Camci, CEO of Cinema Plus. “Our collaboration with the CJ 4DPLEX team has already brought 4DX to Cinema Plus, and now, with the introduction of the first-ever ScreenX auditorium in Azerbaijan, we continue to lead the way in delivering cutting-edge cinematic experiences to our audiences.”
“We are thrilled to bring the immersive magic of ScreenX to the vibrant city of Baku, Azerbaijan,” added Don Savant, CEO & President, CJ 4DPLEX America. “With the inauguration of Azerbaijan’s first-ever ScreenX auditorium at 28 Mall, Cinema Plus continues to set new standards in the world of entertainment and be at the forefront of this cinematic revolution.”
The 28 Mall currently houses six screens within its multiplex. ScreenX is set to open this December in time for Warner Bros. Pictures’ “Aquaman and the Lost Kingdom.”