The new agreement doubles IMAX’s footprint with the Paris-based exhibitor in France and marks the second deal in just over a year for the two companies. Inclusive of this agreement, IMAX and MEGARAMA currently operate two locations in France – with four more in backlog in the country – and one additional location in backlog in Morocco.
“This new agreement with IMAX allows us to offer our audience an enriched and distinctive cinematic experience, catering to those seeking new emotions and premium technologies,” said Jean-Pierre LEMOINE, founder and President of MEGARAMA.
“MEGARAMA is an excellent partner that continues to steadily increase its commitment to IMAX, making it clear that IMAX delivers a strategic advantage and the best experience for audiences,” said Rich Gelfond, CEO of IMAX. “As we continue to grow our global footprint, this new deal – our second with MEGARAMA in a year – underscores the strong demand for The IMAX Experience among audiences and exhibitors in France and worldwide.”
The new agreement comes as IMAX continues to ride a consistent wave of momentum in France, which is a top ten global market for the Company. 2023 was the highest grossing year ever for IMAX in the country, delivering over $23 million in box office. In 2024, the Company delivered its second-best Q1 ever in France, driven by the record run of “Dune: Part Two”, which now stands as the second-highest grossing film ever in the country for IMAX with over $4.8 million in box office to date.
The three new MEGARAMA locations in France will be equipped with IMAX with Laser, IMAX’s most advanced experience. Immersive by design, IMAX with Laser has been developed from the ground-up to deliver crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else. It is set apart by a groundbreaking 4k laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary technology that delivers brighter images with increased resolution, deeper contrast, and the widest range of colors exclusively to IMAX systems.
