Warner Bros. Discovery (Nasdaq: WBD) today introduced Max, its enhanced streaming service, which will launch in the U.S. on May 23. Max is the destination for HBO Originals, Warner Bros. films, Max Originals, the DC universe, the Wizarding World of Harry Potter, an expansive offering of kids content, and best-in-class programing across food, home, reality, lifestyle and documentaries from leading brands like HGTV, Food Network, Discovery Channel, TLC, ID and more. Max will stand out amongst streamers by uniquely combining unrivaled breadth and superior quality with iconic franchises and strong product experience, all for great value.
Introducing Max – the one to watch for every mood and every moment.
The event included a sneak peek at the launch campaign for Max, which kicks off tomorrow and celebrates the different moods, fandoms and genres that represent Max viewers. The campaign will invite new subscribers to experience Max’s improved product experience and expanded content for everyone in the household.
“From the biggest superheroes to real life champions; from culture-shaping dramas to taste-shaping entertainment; from fantastical realms to the realest of worlds, Max will offer an unrivaled range of choice,” said JB Perrette, President & CEO, Global Streaming & Games, Warner Bros. Discovery. “This new brand signals an important change from two narrower products, HBO Max and discovery+, to our broader content offering and consumer proposition. While each product offered something for some people, Max will have a broad array of quality choices for everybody.”
Max will offer three pricing options, giving subscribers the choice to select which plan best fits the needs of their household.
- Max Ad-Lite | $9.99/month or $99.99/year
2 concurrent streams, 1080p resolution, no offline downloads, 5.1 surround sound quality
- Max Ad Free | $15.99/month or $149.99/year
2 concurrent streams, 1080 resolution, 30 offline downloads, 5.1 surround sound quality
- Max Ultimate Ad Free | $19.99/month or $199.99/year
4 concurrent streams, up to 4K UHD resolution, 100 offline downloads, Dolby Atmos sound quality
Existing HBO Max subscribers will have access to Max at the same price as their HBO Max subscription and can visit http://help.hbomax.com/introducingMax to find out more. Additionally, HBO Max subscribers will still have access to their current plan features for a minimum of six months following launch. HBO Max subscribers’ profiles, settings, watch history, “Continue Watching,” and “My List” items will also migrate to Max so they can pick up streaming right where they left off.