B&B Theatres to Open at American Dream New Jersey

In an exciting development for movie lovers and entertainment enthusiasts, B&B Theatres is thrilled to announce it will open an unparalleled cinema and entertainment experience at American Dream in East Rutherford, New Jersey. Housing the largest ScreenX auditorium in the world, this announcement marks a significant expansion of B&B Theatres’ footprint in premier entertainment destinations, complementing its successful operation at the iconic Mall of America and signaling its first arrival in New Jersey.

ScreenX, developed by CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, is the world’s first multi-projection cinema that enhances the traditional movie-going experience by seamlessly extending the screens onto the surrounding walls of the auditorium. This revolutionary approach offers viewers a captivating 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive scenic elements, ScreenX immerses audiences in an unparalleled visual environment, reimagining the way movies are experienced.

The new ScreenX location will be the largest ScreenX auditorium in the world with a massive 80-foot-wide center screen and side walls measuring 82 feet each boasting 242 feet of ScreenX viewing range for the moviegoer.

In addition to the new ScreenX auditorium, the new venue at American Dream promises to be a source of pride for B&B Theatres and a landmark destination for entertainment in the region. While the full details of the amenities and features will be unveiled at a later date, the company is excited to share that the venue will include 8-screens of cutting-edge cinematic technology, multiple bowling lanes, a full redemption arcade, and various food and beverage options including a restaurant and full service bar.

The facility will offer unparalleled cinema presentations courtesy of the latest in laser projection, wall-to-wall curved screens, and heated, leather, electric recliners in every auditorium.

“We are incredibly excited to announce this deal with the American Dream,” said Brock Bagby, President and Chief Content, Programming, and Development Officer for B&B Theatres. “This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible. Our presence at the Mall of America has been a tremendous success, and we are eager to bring our unique blend of cinema and entertainment to even more guests at the American Dream. Stay tuned! What we have in store is worth the wait!”

Shedding a little further light on the exclusive amenities, B&B Theatres CEO Bob Bagby commented on ScreenX located within one of the location’s Grand Screen auditoriums, “ScreenX is the world’s first multi-projection platform, meaning the movie won’t just play on the screen in front, but on the two sidewalls. It’s a remarkable presentation and we’re thrilled to announce that the American Dream ScreenX will be the largest in the world, located only seven miles from Times Square at the Greatest City in the World!”

American Dream, known for its world-class shopping, dining, and entertainment offerings, provides the perfect backdrop for B&B Theatres’ new venture. This venue is designed to be a destination for families, movie lovers, and anyone looking for an extraordinary outing. The announcement of this new location is a testament to B&B Theatres’ innovative spirit and dedication to the future of cinema and entertainment.

“Bob, Brock and the entire B&B Theatre team have been a trusted and pivotal partner in the growth of the ScreenX brand in the U.S. and we are thrilled to announce the opening of the world’s largest ScreenX auditorium at American Dream,” said Don Savant, CEO & President, CJ 4DPLEX America. “This premiere location, already home to high-end retail and attractions, now offers an unmatched cinematic experience, enhancing the appeal of this iconic New Jersey landmark and drawing visitors from around the world.”

“We are ecstatic that B&B theatres will open its first New Jersey location at American Dream, offering our guests yet another exceptional immersive entertainment experience,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “American Dream truly offers something for everyone with endless ways to relax, unwind and enjoy quality time with friends and family.” This new development is poised to not only enhance the entertainment landscape of American Dream but also further solidify B&B Theatres’ position as a leader and innovator in the cinema and entertainment space.

The company invites everyone to visit bbtheatres.com and follow on social media (@bbtheatres) for further announcements and looks forward to welcoming guests to this incredible new venue in the near future.

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