SHAY MITCHELL DEBUTS NEW LEMON SQUEEZE FLAVOR RAPID HYDRATION DRINK

Shay Mitchell, actress, producer and entrepreneur, today announced her collaboration with HydraLyte, a globally trusted rapid hydration solution born in Australia, to launch her new flavor, Lemon Squeeze.
Shay Mitchell debuts new Lemon Squeeze flavor rapid rehydration drink in collaboration with HydraLyte. Photo Credit: Luis Antonio Perez

Shay Mitchell, actress, producer and entrepreneur, today announced her collaboration with HydraLyte, a globally trusted rapid hydration solution born in Australia, to launch her new flavor, Lemon Squeeze.

Since the announcement of their partnership in May of 2022, Mitchell has led the co-development process to create a rejuvenating hydration option for the entire family. Throughout the process, Mitchell assumed an elevated role as an investor and part owner in the company, personally testing 12 variations of the product to find the perfect flavor balance. Beyond just perfecting a delicious flavor, Mitchell remained closely involved in the journey, spearheading execution details such as packaging, marketing strategy, and creative.

“Maintaining a healthy and balanced lifestyle has always been a priority,” said Mitchell. “HydraLyte is a science-based, low-sugar hydration solution for all the things I love – travel, fitness, pregnancy. And this new Lemon Squeeze flavor is tangy, sweet, and totally refreshing.”

Shay Mitchell debuts new Lemon Squeeze flavor rapid rehydration drink in collaboration with HydraLyte. Photo Credit: HydraLyte

This citrusy electrolyte mix is sized to serve in 16-ounces of water and is proven to be effective in preventing and relieving mild to moderate dehydration. Trusted by the medical community, professional athletes and families around the world, HydraLyte’s products are acclaimed for their all-natural formula scientifically developed with:

  • Almost half the sugar of leading electrolyte drink brands
  • Clean, vegan, non-GMO ingredients
  • No artificial colors, flavors or sweeteners, gluten, dairy, or caffeine
  • A ratio of glucose and electrolytes that activates rapid rehydration faster than water alone

“Shay is a superstar,” said HydraLyte CEO Oliver Baker. “She has a track record of building brands with style, passion, fun and, most importantly, quality. Creating this product with her team has been an incredible journey and their insights into marketing and social media have been an integral part of developing this launch plan. For someone looking for a refreshing citrus flavor, this is sure to be one of the best they’ve ever tasted and we are delighted it will become available in time for the holiday season when dehydration from travel and alcohol is so prevalent. The launch of Shay’s flavor is the culmination of months of strategic development and we look forward to continued success with her on our team.”

Shay Mitchell debuts new Lemon Squeeze flavor rapid rehydration drink in collaboration with HydraLyte. Photo Credit: HydraLyte

HydraLyte x Shay Mitchell Lemon Squeeze flavor will be available for $24.99 on the HydraLyte website and Amazon on November 30 with more retailers to come in the new year. For more information about HydraLyte’s features and benefits, visit www.hydralyte.com.

Total
0
Shares
Related Posts
Read More

IMAX and Bona Film Group Expand Partnership

Bona Film Group (SZ.001330) and IMAX Corporation (NYSE: IMAX), IMAX China (HKSE:1970) today announced an expansion of their partnership with an agreement for three new state-of-the-art IMAX® with Laser systems in China, set to begin operation starting in 2026. The announcement was made today at the annual CinemaCon 2024 exhibition conference in Las Vegas.
Read More

Lionsgate Closes Acquisition of Global Content Platform eOne

Lionsgate (NYSE: LGF.A, LGF.B) today announced that it has closed its acquisition of the global entertainment platform eOne from Hasbro. Lionsgate acquired eOne for a purchase price of $375 million in cash, subject to certain purchase price adjustments, plus the assumption of production financing loans.
Read More

Unleashing Thailand’s Soft Power Potential

Immediately after Lalisa "Lisa" Manoban, a member of the Korean-pop girl group Blackpink, in an interview casually mentioned her favorite meatball vendors at her hometown train station in Thailand's Buriram province, sales of the local delicacies spiked by a staggering 1,000 percent. Lisa's first solo music video album, in which she donned a dazzling traditional Thai outfit, garnered an astonishing 10 million views on YouTube within just two hours. Now that's soft power!