Iconic horror villain Jason is set to return with highly anticipated new entertainment, games, immersive experiences and merchandise to celebrate the franchise’s upcoming 45th anniversary.

Horror, Inc., the original owners of the Friday the 13th film franchise, announced today the launch of Jason Universe to usher in a new era of expansion in the Friday the 13th saga.  Fans can look forward to new entertainment, games, immersive experiences, merchandise and more featuring the iconic hockey-mask-wearing villain. 

“For decades, Jason shocked and thrilled audiences who kept coming back for more.  We’re excited to work with Victor Miller and Marc Toberoff on new projects we’ll announce in the coming months,” said Robert Barsamian, President of Horror, Inc.

New JASON UN1V3RSE logo and hockey mask

The Jason Universe halo will span new activations across a wide range of platforms.  More announcements from Horror, Inc. are expected throughout 2024, in addition to the upcoming A24 and Peacock expanded prequel series Crystal Lake.

“We’re focused on honoring the legacy while elevating the fan experience and appealing to today’s horror audiences as we develop new ways to watch, interact and engage with Jason Universe,” said Robbie Barsamian, VP of Horror, Inc. 

“With the unique ability to remain at the forefront of pop culture for 44 years, Jason continues to top charts as one of the scariest villains of all time with strong global awareness across multiple generations thanks to billions of TikTok views plus millions and millions of gamers and movie fans.  We can’t wait to introduce new Jason Universe activations to these amazing fans,” said Sheri Conn, Global GM of Horror, Inc.

Fans can find the latest news and information on upcoming activations by following @JasonUniverse13 on social media and visiting JasonUniverse.com.

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