Launched in 2022, Stripes Beauty was founded by actress Naomi Watts with the mission to normalize conversations about menopause and other symptoms associated with natural hormonal changes as women age. Since its creation, Stripes Beauty has made a significant impact on the healthy aging and menopause market, building its business through traditional e-commerce and on Amazon. With the capital support of L Catterton, Stripes Beauty will continue to build on this success by accelerating growth both domestically and internationally, fueling marketing investments and team expansion, developing an innovation pipeline, and servicing existing and new customers in the attainable luxury channel.
“This is an exciting moment for Stripes Beauty, and I’m grateful to L Catterton for believing in our brand and sharing our vision of supporting women in menopause,” said Naomi Watts. “Stripes Beauty’s mission, products, and community are deeply meaningful to me, and I’m thrilled to partner with L Catterton, who is also dedicated to providing solutions to this underserved community.”
“As consumer-focused investors, we have followed the success of Stripes Beauty and believe in their mission to develop a community of support for women as they age,” said Whitney Casey, who led the deal for L Catterton. “We are proud to invest in women and contribute to developing a health platform to address the full range of women’s unique lifestyle needs. Led by a team of strong industry experts, we will nurture and grow the Stripes Beauty brand, its community, and consumer loyalty.”
To reinforce its position as the leader in menopause symptom solutions, Stripes Beauty will expand into sleep support with The Dream Date, a clinically-backed supplement featuring melatonin, magnesium, and red clover to help you fall and stay asleep. Additionally, along with scaling in DTC and on Amazon, the brand will launch at QVC and in Canada later this year.
With this strategic alliance, L Catterton will fuel the brand’s growth under the new leadership of Executive Chair Debra Perelman (former Revlon CEO) and President Cara Kamenev (former L’Oreal executive), both of whom bring extensive experience in beauty, strategy, retail, and operations.
For more information on Stripes Beauty and its portfolio of science-backed menopause wellness solutions, visit https://iamstripes.com/.
