Under this agreement, Barco will provide high-performance laser projectors to power the innovative side-wall projections that define the SCREENX format. This agreement builds upon the ongoing collaboration between Barco and CJ 4DPLEX, first announced during CinemaCon 2023 when Barco was named the global laser projection partner for the SCREENX format. As SCREENX continues its expansion, Barco’s cutting-edge laser projection technology will play a crucial role in delivering a uniquely captivating and differentiated visual experience to audiences worldwide.
“Barco is committed to enabling exciting and innovative cinema experiences for every type of moviegoer,” said Gerwin Damberg, EVP Barco Cinema. “Through our expanded collaboration with SCREENX, we can continue to delight audiences with a larger-than-life cinematic experience that they truly cannot get at home.”
“This strengthened collaboration between SCREENX and Barco marks another significant step in delivering premium experiences” said Jun Bang, CEO of CJ 4DPLEX. “With the seamless integration of SCREENX’s innovative technology and Barco’s cutting-edge projection, we are excited to continue elevating the cinema experience worldwide.”
The innovative SCREENX multi-projection cinema format boasts 270-degree viewing to surround and immerse audiences. By expanding the image beyond the traditional cinema frame and onto the theater’s walls, SCREENX draws moviegoers into the story on the main screen, enabling a panoramic theatrical experience. To date, there are over 425 ScreenX auditoriums around the world in 48 countries.
This partnership underlines Barco’s commitment to enhancing the cinema experience for moviegoers. As the leading laser projection technology around the world, Barco provides the visual power behind SCREENX and continues to deliver innovations at the forefront of premium moviegoing. For more information, visit: www.barco.com/cinema
