Maison Perriet-Jouët is delighted to announce its partnership with the actor and director Mélanie Laurent, who is well known for her long-standing commitment to environmental causes. Sharing the House’s vision of a desirable future, Mélanie Laurent will accompany it in its environmental initiatives in favour of biodiversity. She is also the star of the new Perrier-Jouët campaign film – a joyful ode to nature designed to re-enchant the world – from the Japanese director Show Yanagisawa, which will be screened in a worldwide exclusive preview in Tokyo in October 2023.
An encounter based on shared values
Mélanie Laurent’s career resonates with the two founding passions of Maison Perrier-Jouët: art and nature. From indie movies to blockbusters, she has made more than 50 films – first in France, then internationally from 2009, notably with her role in Quentin Tarantino’s “Inglourious Basterds”. Since 2011, she has also achieved success as a director in France and the US. Alongside her artistic career, Mélanie Laurent has devoted herself to environmental causes, using her platform to speak out and contributing to actions on the ground. She spent two years travelling the globe for the 2015 documentary “Tomorrow”, which she co-directed. It won a prestigious César award for the best documentary film, and was screened at both the COP21 conference and the United Nations.
A positive vision of the world
In her environmental work, Mélanie Laurent highlights practical and positive solutions that can contribute to change. The new campaign of Maison Perrier-Jouët draws inspiration from the flower and its essential role in relationships within the ecosystem. The aim of the film is to make us realise that – like the flower and all other plant and animal species – we are part of nature, not apart from it. The House invites us to rediscover the importance of collaboration between species in order to better inhabit the world we share – witness the initiatives it has undertaken over the past 10 years in its own vineyards to enrich biodiversity. In 2021, the House initiated an experimental regenerative viticulture programme to trial new practices and share them with its partner winegrowers.
An Artisan of Change
Mélanie Laurent sees her partnership with Maison Perrier-Jouët as a natural extension of her career, in which the artistic and environmental dimensions are closely related. She comments: “I am delighted to be accompanying Maison Perrier-Jouët in conveying our shared vision of nature. We have the same commitment and the same drive for change, while also aiming to transmit something truly positive to future generations.”
As well as starring in the film directed by Show Yanagisawa, Mélanie Laurent will also be actively involved, as an Artisan of Change, in the House’s environmental initiatives to promote biodiversity.
“We are honoured that Mélanie Laurent has agreed to unite with Maison Perrier-Jouët as an Artisan of Change. She joins our community of artists, who help to illuminate societal shifts and point the way forward. Our responsibility is to do the very best we can today, with a view to tomorrow,” says César Giron, CEO of Maison Perrier-Jouët.