First to the Finish will premiere exclusively on Prime Video in North America and will provide unprecedented access to the Mazda MX-5 Cup Championship, a dynamic racing series for up-and-coming youth racers.
This high-stakes docuseries takes viewers inside the 2024 Mazda MX-5 Cup Championship for the triumphs and challenges that go along with getting started in racing, as seen through the unique prism of three inspiring protagonists—two drivers and a team owner. The doc also features the 2024 MX-5 Cup Championship Rookie of the Year Westin Workman and his relationship with BSI Racing team owner, Shea Holbrook. From the producers of Welcome to Wrexham and Cheer, the series showcases what it takes to compete in professional racing’s most exciting series and what it means to sacrifice everything for a spot on the podium.
“The Mazda MX-5 Cup gave us a rich backdrop for storytelling,” said Sarina Roma, EVP of Originals at Boardwalk Pictures and executive producer. “We had incredible access to passionate characters competing in a high risk, high reward environment who put their actual lives on the line in pursuit of the checkered flag.”
First to the Finish will feature a behind the scenes look at the stories of key players within the MX-5 Cup Championship—a racing series which has seen tens of drivers progress into elevated pro drivers’ seats over its history. The series will cover the key players’ preparation for each race, the incomparable thrills of the Mazda MX-5 Cup Championship, as well as in-depth interviews with drivers, pit crews, coaches, owners and family members. The series offers viewers a never-before-seen look at the Mazda MX-5 Cup Championship, following our three leads:
- Shea Holbrook, BSI Racing Team Owner – Hailing from Daytona, Florida, Shea Holbrook is the heart of BSI Racing as the team’s Principal and Owner. She’s the girl next door who defied convention and won championships at all levels of racing. After racing professionally for six years, her desire for a family pushed racing to the backseat. Four years after switching gears and becoming a mom to two little ones, the 2024 Mazda MX-5 Cup Championship marks Shea’s first foray at the helm of BSI, alongside her husband Nick. Shea risked it all to buy BSI and it has quickly grown into the largest team in the paddock. While new to this role, Shea is widely respected and already known as an indomitable force.
- Heather Hadley, #54 – Heather Hadley is one to watch in the motorsports world, gaining attention and notice after her rookie year in the 2023 Mazda MX-5 Cup Championship. Heather gives everything to her demanding career as a professional racecar driver while juggling her studies as a senior at UNC-Charlotte. Now in her second year with the Mazda MX-5 Cup Championship, Heather’s rising profile and natural talent mean there are sky-high expectations and all eyes on her.
- Sally Mott, #15 – A Crawford, Texas native, Sally Mott is a passionate rookie on a mission to dominate. Winning a scholarship at the 2023 Mazda MX-5 Cup Shootout and earning sponsors for the 2024 season has allowed her to enter the series with confidence and determination. Fresh out of high school, and eager to succeed, she has turned all her attention and focus to racing. She has no backup plan, with an unwavering belief that she won’t need one.
“The MX-5 Cup Championship is widely regarded as some of the best automotive racing on the planet and predominantly features younger drivers looking to prove themselves.” said Mazda North American Operations, Chief Marketing Officer and executive producer, Brad Audet. “Mazda believes in the power of human potential and supports those who choose to pursue what makes them happy rather than just simply move through life. This series demonstrates the potential these young drivers have and what it looks like when it’s transformed into action.”
The series is executive produced by Andrew Fried, Caitlin McGinty, Dane Lillegard, and Sarina Roma from Boardwalk Pictures, Brad Audet from Mazda North American Operations, and Chet Fenster from GroupM Motion Entertainment. First to the Finish is directed by award-winning director Annetta Marion.
