This agreement will introduce CJ 4DPLEX’s 270-degree panoramic SCREENX format to Filipino moviegoers for the very first time. SCREENX enhances the traditional movie experience by extending the image across the main screen onto the theatre’s right and left walls, creating a fully immersive viewing environment unlike any other.
With 76 sites across the country, SM Cinema is the No.1 cinema exhibitor in the Philippines. The new SCREENX auditorium will open at SM Mall of Asia, the largest shopping mall in the country and the second largest in Southeast Asia. Known as a flagship destination in Pasay City, the Mall of Asia is a fitting location to debut one of the most innovative cinematic formats in the region.
“Launching SCREENX in the Philippines with SM Cinema—the country’s No. 1 exhibitor—is a major milestone in our mission to innovate cinematic storytelling,” said Jun Bang, CEO of CJ 4DPLEX.
“Bringing our immersive 270-degree format to the Mall of Asia, one of Southeast Asia’s most iconic destinations, allows us to offer Filipino audiences a bold new way to experience film,” added Don Savant, Chief Business Officer, CJ 4DPLEX.
“We are proud to bring SCREENX to the Philippines through our partnership with CJ 4DPLEX,” said Steven T. Tan, President of SM Supermalls. “At SM Cinema, we continue to push the boundaries of entertainment by introducing world-class innovations that elevate the moviegoing experience for our customers.”
