DREW BARRYMORE & ORLANDO BLOOM WILL STAR IN MSC CRUISES BIG GAME COMMERCIAL

MSC Cruises, the world’s third-largest cruise line, announced today that Drew Barrymore and Orlando Bloom will be starring in the brand’s first-ever Big Game commercial. The 60-second ad will highlight MSC Cruises’ signature blend of European style and American comfort while showcasing its upcoming flagship, MSC World America.

Barrymore and Bloom are joining forces with MSC Cruises to launch the family-owned company’s first national advertising campaign as part of its ongoing North American expansion. Viewers will see the two acclaimed actors taking a vacation aboard MSC World America.

“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” shared Drew Barrymore, actress and host of The Drew Barrymore Show. “They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”

In the teaser, Barrymore and Bloom have commandeered the piano in the MSC Yacht Club‘s Top Sail Lounge, which is an exclusive area available to guests traveling in MSC Cruises’ luxury ship-within-a-ship offering. Bloom offers his critique as Barrymore belts out her best rendition of “Holiday,” which is also the new campaign’s musical signature.

“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand,” said Orlando Bloom, actor. “MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”

The ad was produced by award-winning creative agency, Highdive, and is designed to highlight what sets the brand apart from other cruise options.

“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation,” noted Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”

The new campaign kicks off an exciting year for MSC Cruises in the U.S. MSC World America will be the brand’s largest ship to serve the North American market, ushering in a new world of cruising when she sets sail from PortMiami on April 9, 2025. The ship will offer 7-night Eastern and Western Caribbean cruises, all of which will call at Ocean Cay MSC Marine Reserve—a private island destination in The Bahamas with several miles of white sand beaches, turquoise waters and a range of activity and amenity enhancements debuting this year.

Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
Read More

MPTF TO HOLD NEW “LIGHTS, CAMERA, TAKE ACTION!: CARING FOR HOLLYWOOD’S CREWS” TELETHON

MPTF's fundraising telethon for crew members in need will return for its second time. Lights, Camera, Take Action! Caring for Hollywood's Crews will air live on KTLA (Channel 5 in Los Angeles) on December 9, 7-9 pm PT. Yvette Nicole Brown (Disenchanted, TV's Community) and Tom Bergeron (Dancing with the Stars, Hollywood Squares) return as hosts and serve as two of the producers for this uplifting, entertaining evening of stories, songs, and celebrities-- all to raise emergency relief funds for workers in need.
Read More

CJ 4DPLEX and Cinemark AnnouncE 20 New SCREENX Locations

CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, and Cinemark, one of the largest and most influential theatrical exhibition companies in the world, today announced an expansion of their existing relationship with the addition of 20 new SCREENX locations across theaters in the U.S. and Latin America.
Read More

The Jury of the 77th Festival de Cannes

The Jury for the 77th Festival de Cannes, chaired by Greta Gerwig, will include Turkish screenwriter and photographer Ebru Ceylan, American actress Lily Gladstone, French actress Eva Green and Lebanese director and screenwriter Nadine Labaki, as well as Spanish director and screenwriter Juan Antonio Bayona, Italian actor Pierfrancisco Favino, Japanese director Kore-eda Hirokazu, and French actor and producer Omar Sy.