This deal builds on the success of Marcus’ first-ever SCREENX premium theater which launched in September 2023 at Marcus Ridge Cinema in New Berlin, Wisconsin.
Since its debut, the SCREENX auditorium at Marcus Ridge Cinema has consistently delivered strong box office results, demonstrating the growing demand for premium moviegoing experiences. The new SCREENX locations will open at Marcus Southbridge Crossing Cinema in Shakopee, MN, Marcus Crossroads Cinema in Columbus, OH, and Marcus Addison Cinema in Addison, IL. This marks the first SCREENX theater for the Columbus area as well as the debut for SCREENX in the greater Chicago area. Set to open ahead of the 2025 blockbuster summer season, all three sites will also feature luxury recliner seating.
SCREENX, the world’s first multi-projection cinema technology, delivers a groundbreaking 270-degree panoramic viewing experience. By extending select scenes onto the left and right walls of the auditorium, SCREENX surrounds audiences with story-enhancing visuals that can’t be replicated at home.
Mark Gramz, President, Marcus Theatres® stated, “The success of our first SCREENX location at Marcus Ridge Cinema confirmed the demand for this differentiated cinema technology. Our partnership with CJ 4DPLEX underscores our commitment to providing innovative entertainment options, and we’re excited to bring SCREENX to three new markets.”
“We’re redefining how moviegoers experience cinema by bringing even more SCREENX theaters to audiences across the Midwest,” added Duncan Macdonald, Senior Vice-President, Business Development of CJ 4DPLEX America. “Our collaboration with Marcus continues to set new standards for the future of cinema and we’re confident these new auditoriums will further drive box office success.”
CJ 4DPLEX and Marcus Theatres have a long-standing partnership, including a 4DX location at Marcus Gurnee Mills Cinema in Gurnee, Illinois. This latest expansion highlights both companies’ dedication to enhancing the moviegoing experience through cutting-edge technology.
