INDIEWRAP

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Unleashing Thailand’s Soft Power Potential

Immediately after Lalisa "Lisa" Manoban, a member of the Korean-pop girl group Blackpink, in an interview casually mentioned her favorite meatball vendors at her hometown train station in Thailand's Buriram province, sales of the local delicacies spiked by a staggering 1,000 percent. Lisa's first solo music video album, in which she donned a dazzling traditional Thai outfit, garnered an astonishing 10 million views on YouTube within just two hours. Now that's soft power!
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Pro Sound Effects and Mark Mangini Announce Partnership

Pro Sound Effects, the industry-leading provider of professional sound effects libraries and software, has announced a new chapter in their groundbreaking partnership with Mark Mangini, the acclaimed Academy Award®-winning sound artist. This collaboration will result in the release of exclusive sound effects libraries curated from the latest and freshest creations in Mark Mangini's private library.