Lavazza’s involvement in TIFF is part of a broader dedication to supporting the entertainment industry both locally and globally. Earlier this year, Lavazza proudly sponsored the Italian Contemporary Film Festival (ICFF), further showcasing its commitment to cultural engagement through film and the arts.
As one of the world’s most celebrated film festivals, TIFF offers Lavazza a unique opportunity to connect with Canadian audiences on a deeper level. From September 5-15, 2024, Lavazza will enhance the festival experience by offering a perfect blend of cinema and coffee culture. This partnership not only underscores Lavazza’s dedication to providing premium coffee experiences to consumers worldwide but also teases the brand’s new refresh, “Dolcevita” — a celebration of the Italian way of life that embraces the joy of savoring every moment, much like a perfect cup of Lavazza coffee.
“We are honored to continue our partnership with the Toronto International Film Festival, a prestigious event that aligns perfectly with Lavazza’s commitment to quality, culture, and innovation,” said Andrea Chiaramello, Sr. VP North America Retail Sales, Lavazza. “This collaboration reflects our dedication to creating meaningful experiences for coffee lovers. We are excited to share our passion for coffee with TIFF audiences and introduce them to the essence of ‘La Dolce Vita’ through our brand.”
Festival attendees will be immersed in Lavazza’s coffee culture through captivating activations. Key festival locations such as Festival Street, Industry Centre Café at the Hyatt Regency, TIFF Lightbox, Industry Conference at Glenn Gould Studios, and all major theaters including Roy Thomson Hall, Princess of Wales Theatre, and Royal Alexandra Theatre will feature Lavazza’s engaging activations. These activations will include a sweepstakes for a chance to win a one-year supply of Lavazza’s premium Qualità Oro blend, giveaway items like friendship bracelets, dry samples of Qualità Oro, and coffee cup stickers. Attendees can also capture memories with a digital or physical photo from the activation. Additionally, Lavazza will set up a café offering a relaxing space where guests can savor the brand’s signature coffee, embodying the perfect blend of tradition and innovation.
