Longines welcomes Jennifer Lawrence

Swiss watchmaker Longines has announced that Academy Award-winning actress Jennifer Lawrence has joined the brand as its newest Ambassador of Elegance. Lawrence has claimed her industry’s highest accolades in an astonishingly broad range of roles, and brings a fresh perspective to everything she does, reflected by her firm commitment to the important causes that matter to her. A bold, empowered woman, Jennifer is an ideal addition to the Longines family.
Jennifer Lawrence for Longines

Jennifer Lawrence is one of the world’s most captivating actresses. With her portrayal of teenage heroine Katniss Everdeen in The Hunger Games in 2012, she established herself as a global star and since then, she has amassed a body of work that has garnered an Academy Award and three additional nominations, a BAFTA, two Screen Actors Guild Awards, and three Golden Globes. She has also appeared on Time Magazine’s list of the 100 most influential people in the world.

Matthias Breschan, Longines’ CEO, is thrilled that the actress has joined an impressive roster of Ambassadors of Elegance. He says, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”

Lawrence is looking forward to her partnership with Longines as well. She says, “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”

Jennifer Lawrence for Longines

Although her performances in The Hunger Games films and such contemporary masterpieces as Silver Linings Playbook and American Hustle have made her a household name, Lawrence is much more than a movie star. In 2018, she established her own production company, Excellent Cadaver, under which she produced her latest film, Causeway, and off screen, Lawrence is a passionate advocate for gender equality, and is on the board of Represent.us, a non-partisan organization working nationwide to pass powerful anti-corruption laws.

Lawrence continued, “Longines has long been synonymous with timeless elegance, which to me, can be defined as a quiet powerfulness met with grace and confidence. And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.”

With her unique take on elegance, her empathy and compassion, and her ability to inhabit every role – both on- and off-screen – with refreshing honesty and authenticity, Jennifer Lawrence is an inspired and inspiring Longines Ambassador of Elegance and the brand is proud to welcome this brilliant woman to its family.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport and as a partner of international sports federations, Longines has forged solid and lasting links with the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.

Total
1
Shares
Related Posts
Read More

Cineverse Horror Channel SCREAMBOX TV Launches on Amazon Freevee

Cineverse Corp. (NASDAQ: CNVS), a global streaming technology and entertainment company with one of the world's largest portfolios of streaming channels and content libraries, today announced the launch of its popular horror channel, SCREAMBOX TV, on Amazon Freevee.
Read More

AMC to bring Cinionic laser to all PRIME at AMC® locations

AMC Theatres® (NYSE: AMC and APE), the largest theatrical exhibitor in the United States and the world, announced plans to bring Laser Projection by Cinionic to its premium large format (PLF) brand, PRIME at AMC®. The initiative, which is set to begin later this year, brings next-generation laser technology from the leader in laser cinema, Cinionic, to all PRIME at AMC locations throughout the United States.
Read More

Warner Bros. Discovery Unveils ‘WBD Stream’ Digital Video Product Suite for Advertisers

Warner Bros. Discovery today announced WBD Stream, a new, unified digital video offering available to advertisers in the 2023-24 Upfront. The new destination for digital video offers advertisers seamless access to the most popular and premium content across Warner Bros. Discovery’s portfolio of sports, lifestyle, entertainment, news, including the websites and apps of top brands like Bleacher Report, Food Network, TNT, Animal Planet, ID and HGTV.