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IMAX DELIVERS ITS BEST OPENING WEEKEND EVER FOR AN ANIMATED FILM WITH “THE SUPER MARIO BROS. MOVIE”

IMAX Corporation (NYSE: IMAX) today announced that Illumination/Universal’s “The Super Mario Bros. Movie” delivered the highest animated IMAX opening weekend of all time at the global box office with $21.6 million. The film scored the biggest IMAX opening ever for an animated film in North America with $16.6 million, and the Company’s top animated debut in 22 international markets around the world.
byINDIEWRAP
April 13, 2023
1 minute read
(from left) Mario (Chris Pratt), Princess Peach (Anya Taylor-Joy), and Toad (Keegan-Michael Key) in Nintendo and Illumination’s The Super Mario Bros. Movie, directed by Aaron Horvath and Michael Jelenic.
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IMAX Corporation (NYSE: IMAX) today announced that Illumination/Universal’s “The Super Mario Bros. Movie” delivered the highest animated IMAX opening weekend of all time at the global box office with $21.6 million. The film scored the biggest IMAX opening ever for an animated film in North America with $16.6 million, and the Company’s top animated debut in 22 international markets around the world.

“2023 has now yielded our best opening ever for an animated film, sports movie, and local language release — demonstrating the strong diversification of our slate and soaring demand for the IMAX Experience across all audiences,” said Rich Gelfond, CEO of IMAX. “Illumination and Universal did an excellent job launching this new franchise, building on the great momentum we’re seeing at the global box office as a very promising summer blockbuster season approaches.”

Internationally, “Super Mario Bros.” achieved the animated title record in the UK, Ireland, Germany, Sweden, the Netherlands, and every single IMAX market across Latin America, including Brazil and Mexico. Additionally, the film was the biggest IMAX opening weekend of all time in Argentina, Chile, Colombia, and Curacao.

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