Rebellious wine brand, 19 Crimes is joining forces with Universal Monsters to unveil their spookiest pours yet of a delicious Red Blend and Cabernet Sauvignon featuring Dracula and Frankenstein. The limited-edition wines are launching just in time for Halloween and bring Universal Pictures’ classic monster characters to life with newly reimagined artwork, featuring glow-in-the-dark labels and a new boundary pushing AR experience.
“19 Crimes and Universal Monsters is the perfect collaboration for Halloween and an opportunity to introduce 19 Crimes to brand new enthusiasts,” explains Treasury Americas Chief Marketing Officer, Carl Evans. “You’ll be able to hear Dracula and Frankenstein come to life on the label through augmented reality, inviting people to experience wine in a rebellious but fun and engaging way, which is the heart of 19 Crimes.”
The collectable bottles are on shelves now until the end of October and are a must-have for any adult Halloween party. Consumers can awaken the ancient Dracula and Frankenstein characters to hear their spooky stories through their 19 Crimes’ unique AR bottle label experiences. Simply scan the QR code on the back of the bottle, and the iconic characters will come to life and share their tales.
The collectible 19 Crimes Halloween bottles are NOW AVAILABLE for a limited time only on 19crimes.com and select retailers nationwide.