Main Event Entertainment and Skydance Animation Partner to Celebrate the Premiere of the Apple Original Film ‘Luck’

Main Event Entertainment and Skydance Animation Partner to Celebrate the Premiere of the Apple Original Film ‘Luck’

Main Event Entertainment, Inc., one of the fastest growing family entertainment brands, has partnered with Skydance Animation on a number of in-center “Luck”-themed offerings that includes free game play, lucky birthday upgrades, exclusive merch and movie inspired Shirley Temples in support of Apple Original Films’ “Luck,” which debuts August 5 on Apple TV+.  

“Luck” comes from director Peggy Holmes (“Secret of the Wings,” “The Pirate Fairy”) and tells the story of Sam, the unluckiest person in the world. When she discovers the never-before-seen Land of Luck, she must unite with the magical creatures there to turn her luck around. The voice cast features Jane Fonda, Whoopi Goldberg, Eva Noblezada, Simon Pegg, Flula Borg, Lil Rel Howery, Colin O’Donoghue, John Ratzenberger and Adelynn Spoon. Award winning producer John Lasseter executive produces with David Ellison, Dana Goldberg and David Eisenmann. 

Main Event guests will have a chance to experience aspects of “Luck” firsthand with lucky in-center promotions at their local Main Event center. Main Event will be giving out, at random, $1-$1,000 in free game play with every purchase of a Fun Card package of $25 or more. Main Event birthday party goers will also receive a lucky upgrade to any birthday party booked between August 10 and October 4. Guests must be present to redeem.

Building off the success of Main Event’s crowd favorite Shirley Temples, the brand will be releasing two new character-themed flavors, the Unicorn Shirley and the Black Cat Shirley. Both drinks will include delicious green and purple candy toppings. Main Event is the only place where you can try these character-inspired Shirley’s for a limited time.

In August, Main Event will also be introducing their exclusive immersive game platform Quest Cube, developed in partnership with diversified entertainment company Pure Imagination Studios (Army of the Dead: Viva Las Vengeance; Alien Descent). Pure Imagination Studios is an award-winning independent entertainment studio that is inventing the future of storytelling for audiences of all ages through spatial computing, real-time technologies, virtual production and artificial intelligence. Their portfolio of projects has expanded fan engagement on multiple platforms for clients including DreamWorks, FOX, The LEGO Group, Marvel Entertainment, Merlin, Netflix, Rovio, Six Flags, Warner Bros. and others. 

Launching in select Houston centers and as a part of the promotion, the first game featured in Quest Cube is Luck Randomizer Rush, inspired by the film. Luck Randomizer Rush gives players the opportunity to enter the Land of Luck and save the world! With Pure Imagination, Main Event and Skydance Animation’s shared belief in family fun, this partnership and bringing to life the Luck Randomizer Rush game was a fun and creative process for all!

The partnership between Main Event and Skydance Animation is a natural fit given the shared commitment to developing unique, story-driven, values-based entertainment that brings millions of families across the United States together.

“We very much look forward to sharing this unique attraction with our guests at Main Event,” said Chuck Taylor, Vice President of Entertainment at Main Event. “As a brand, we are continually trying to identify new ways to create one-of-a-kind entertainment experiences that bring families together. Skydance was the perfect partner to work with on our first movie partnership and we are so excited for the opportunity to transform Main Event centers into guests’ very own Land of Luck through our in-center promotions.”

“As we prepare for the premiere of ‘Luck’ on August 5, Skydance Animation is thrilled to be partnering with Main Event to give families another opportunity to experience the story and fun of ‘Luck,'” said Luis Fernández, Head of Consumer Products at Skydance. “Skydance Animation and Main Event have a shared vision for quality entertainment for audiences of all ages, and we are excited to be bringing the film to life in such a bold and unique way.”

For more information and details on which Main Event locations will be offering Luck in-center promotions, you can visit https://www.mainevent.com/ beginning August 10th.

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