California Museum Kicks Off Fall Lowrider Celebrations with Milestone Film Screening

The California Museum will host the first Northern California screening of the award-winning documentary “The Great Lowrider Tradition” on Saturday, October 21 as part of its Fall programming focusing on the rich history, artistry and impact of lowrider culture.

The California Museum will host the first Northern California screening of the award-winning documentary “The Great Lowrider Tradition” on Saturday, October 21 as part of its Fall programming focusing on the rich history, artistry and impact of lowrider culture.

A one-man production by high school custodian and self-taught director Martin Torrez, the film covers the history of lowriding as told by some of its best-known Los Angeles pioneers, examining how this expression of Mexican American cultural pride prevailed over racism to become a worldwide phenomenon. A panel Q&A will follow with Torrez alongside documentary subjects Oscar Ruelas, co-founder of the Duke’s So. Cal, the world’s oldest continuing lowrider car club; and Little Willie G., legendary Chicano lead singer of Thee Midniters. The film has won four domestic film festival awards and was a semifinalist in Sweden’s Boden International Film Festival. Its premiere at the DTLA Film Festival last Fall sold out in record time.

“My goal was always to make this part of history—not only our people’s, but American and California history,” said Torrez. “So I’m very proud and honored that the ‘Great American Lowrider Tradition’ will be the first car film ever screened at the California Museum. Being cemented in the halls of our state history is phenomenal.”

Noting that just last week a legislative resolution took effect creating California Lowrider Day and encouraging Californians to learn about lowrider culture, California Museum executive director Amanda Meeker said, “We’re thrilled to be an educational hub for lowriding history amid increased awareness of its significance to our state. Bringing personal stories of that history to the state capital through this event is a perfect kick-off to additional lowrider programming we have planned for this Fall.”

Tickets go on sale September 8 at For more information about the film, visit The screening is dedicated to Ruben Salazar, a Chicano journalist and civil rights activist who was killed August 29, 1970, during an antiwar march.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
Read More


In a bold move that unites the world of independent film with the ongoing plight of striking actors, Alation Media announced their multi-award-winning dark comedy, "Publish or Perish," directed by Emmy award-winning director, David Liban, will premiere with a unique celebration on August 19th at the iconic Fine Arts Beverly Hills Theater. Publish or Perish has procured an interim agreement from SAG as an independent film, underlining its support for the actors who have made invaluable contributions to the film.
Read More

Baseball Beyond Borders and Converge Media Release ‘Reconciliation Tour’ Documentary

Baseball Beyond Borders (BBB), Seattle's sports-based community development organization, released its first documentary film, "Reconciliation Tour." The documentary takes a powerful journey through the heart of the south, including youth baseball, civil rights, and reconciliation. The film's message centers on truth, hope, play, and healing through baseball.
Read More

Vision Films to Release Thriller “Obsessions”

Vision Films, Inc. ("Vision") announces the VOD release of the feature film Obsessions on October 18 from internationally acclaimed director Aashish ("Ash") Chanana. Written by Sarah Stunt and produced by Nicole Ferre for Media Factory International, the film will be available on major streaming cable platforms across the US and Canada. Capturing the all-consuming use of social media and fixation on celebrity, this is a modern and thoroughly unpredictable "who done it." Chanana, originally from Mumbai, India, is known for the award-winning and critically acclaimed films Temptations, Dreams, and Afreen – a timely film about roots of terror and the price of revenge. Technology being in his DNA, Chanana has a respected reputation throughout Bollywood as a master animator and Visual Effects Supervisor.