Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors, sports venues, e-gaming platforms and other live events and venues, today announced that it has expanded and extended its agreement with CMX Cinemas.
As part of the deal, Screenvision’s Cinema Network will add eight CMX CinéBistro locations, including 52 screens. Screenvision now has all CMX CinéBistro locations, which offer an elevated moviegoing experience that features in-theater service, chef-crafted cuisine, curated cocktails and a lounge & bar. The new theaters span major DMAs of Washington, D.C., Atlanta, Tampa (two locations), Miami, Raleigh, Cincinnati and Richmond.
“Adding the full roster of CineBistro theaters broadens our ‘luxury’ network to more than 2,500 screens, which is a unique and highly targeted opportunity to engage a moviegoing audience seeking premium experiences,” said Darryl Schaffer, Chief Partnership Officer, Screenvision Media. “As brands continue flocking back to cinema as a trusted medium, we look forward to making available the highly coveted CineBistro inventory.”
Screenvision’s expanded agreement with CMX also includes Marquee Position inventory, which is typically reserved for high-profile advertisers featuring cinema-quality creative. Advertisers now have the opportunity to run their creative within Marquee Positioning across 7,000 screens.
“Our existing relationship with Screenvision has proven to deliver highly engaging creative that our audiences appreciate, as well as important and incremental revenue to foster the continued growth of our business,” said Patrick Ryan, CEO, CMX Cinemas. “Adding the remainder of our CineBistro locations just made sense – Screenvision has a strong pipeline of advertisers within their luxury network and we felt our full roster of locations would benefit from being included.”